fbpx

Ópticas Buho: The growth of an E-Commerce with a technological and evolutionary approach, a startup that with digital strategies plans to face the pandemic with courage and bravery.

Project Analysis

Client Name:

´Opticas Búho

Project Status:

In Process

Time Frame:

1 Year Ago

Client Website:

www.buhocr.com

Overview

Our relationship with Vivo Gaming began approximately 5 and a half years ago, by that time we were starting conversations with the CEO of the company to develop the new interfaces for the live dealer games that were being updated, specifically we talked about the Baccarat, Roulette and Blackjack Ui. By presenting our first design proposals for the UI and implementing them successfully, our studio was able to consolidate a relationship with Vivo Gaming. In 2016 we became formal suppliers of the software developer company where we have been able to execute major changes in the creation of assets for continuous use in the company, this is how we started our relationship with Vivo offering solutions in graphic design, uxui design and digital marketing.

Challenges

UX/UI Solutions

When we started with Vivo Gaming our studio had 0% knowledge in the industry or in the creation of games for Live Dealers, therefore we had to do a lot of research to identify the buyer persona, the benchmark, the trends in terms of usability for this type of games etc. 


We worked side by side with the main developer of the company who helped us with his years of experience to develop an excellent user experience.The first versions of the games were adapted to an Asian market and at that time we implemented a design style with Dark Glossy effects for the UI ( it was what was seen in Flash games, and we took reference from some other platforms with similar focus). Obviously the design evolved to a more minimalist and modern Look and Feel but that is  how we started our experimentation with this kind of games.


As we gained the trust of key people in the company, we were able to make major changes, for example in branding or graphic elements for massive events in the UK and Asia. As we grew with our clients, we saw the urgent need to create visual identity systems to improve branding and workflow. And indeed we began to see an absolute improvement in delivery times, brand positioning and asset management, all thanks to the systematization and established standards.

Initial Prototypes

2015-2016

Roulette Desktop Version 2015

Poker Desktop Version 2015

Blackjack Desktop Version 2015

Baccarat Desktop Version 2015

After a couple of years of working with the company we thought it was time for a revamp of the interface design, we wanted to make the design a bit more flat, simplified in terms of effects and styles, so we designed the second version of the games for the main games. These new platforms also migrated from Flash to HTML5 and it was from there that games started to evolve in a very positive way in terms of Ux, Ui and proper flow on all devices.

Re-design User Inteface

2015-2016

Roulette Desktop Version 2017

Baccarat Desktop Version 2017

Blackjack Desktop Version 2017

We are currently working on the new design interfaces 2021-2022 where we are implementing design systems such as atomic design, creating the platforms through signature and creating a minimalist design line, with improved and new functionalities. However, as we are in the process of development we cannot share them with you now. 

Branding Solutions

As we gained the trust of key people in the company, we were able to make major changes, for example in branding or graphic elements for massive events in the UK and Asia. As we grew with our clients, we saw the urgent need to create visual identity systems to improve branding and workflow. And indeed we began to see an absolute improvement in delivery times, brand positioning and asset management, all thanks to the systematization and established standards.

Before
After
vivo_logo

Print Solutions

There are several works done for printing, among them we highlight the work we have been doing with the company’s brochures, where we try to implement the best design and printing techniques always keeping the corporate image that the company wants to express. Every year we improve some details and we try to improve each printing element. We also make many presentations for the sales department, such as 3d prototypes of the studies or commercial proposals with very specific details.

Previous
Next

Thumbnails & Ads Solutions

We have made hundreds of thumbnails with systematized parameters so that every time you need to generate a stock it can be generated quickly by modifying a few variants. Logos, gotographies, colors, characters, grid of each element and thumbnail sizes were standardized. Every year more and more requests for these small banners are created and more and more improvements are made to the system.

Solutions Implemented

Projects developed over time for our customer

Our studio creates visual systems from scratch, and we implement them in such a way that it is easy to be used in the workflow.

#

Description

Project

01.

Continuous improvement of the visual identity system​

Visual Identity

02.

Continuous renewal of user interfaces in blackjack, roulette and baccarat games, among others.

User Experience & User Interface

03.

Continuous photo selection and editing

Art Direction

04.

Brochure, flyers, and business card design

Print

05.

Standardization and design of hundreds of thumbnails and banners to promote the games.

Games Thumbnails

¿Ready to accelerate your Digital brand?

suscribete y recibe material avanzado de ventas🔥